Demographic Analytics

How many times have you sought to increase sales? If you are like every other gun retailer, that should be obvious…constantly. And if you are like me, you are an avid reader of the NSSF’s monthly magazine, “Shooting Industry”. Are you reading their feature articles about your demographics…what type of customer to focus on, or what type of products to include in your offerings, how to increase sales?

And if you want to build a marketing campaign around a specific demographic, do you have the tools to do so? Well, FFLAssist provides these built-in tools.

During the sales process, which includes the completion and certification of the 4473, FFLAssist captures and quantifies sales demographic data to help you sell more and grow your business. FFLAssist captures statistics on:

1. The type of firearm sold (from the Item SKU)
2. The brand of firearm sold (from the Item SKU)
3. The gender of the buyer (from the 4473)
4. The race of the buyer (from the 4473)
5. The ethnicity of the buyer (from the 4473)
6. The sales channel (Store, Online, or Gun Show)
7. The revenue type (from the Item SKU: Guns, Holsters, Ammo, etc.)

How many other systems give you this without the need to massage the data? With FFLAssist, users simply interpret the data without massaging it. The above list is what comes delivered with the application. However, there is a litany of additional analytics that can easily be set up and added to the mix. Your imagination is the only limiting factor.

FFLAssist…not just compliance software!